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What started out as a quick 15-minute video as a favor for a friend, ended up a star-studded, feature-length documentary that highlights the amazing and inspiring life of a legend. A Man Called Hurt chronicles the life and influence of Mississippi John Hurt on the music world. Featuring interviews from Mary Frances Hurt, John Sebastian of The Loving Spoonful, Happy Traum, Guy Davis, Dom Flemons, and others, our hope with this film is not only to educate the world about the impact of this fascinating man, but also to raise money for the Mississippi John Hurt Foundation.
A true passion project, American Made originated during 2020 under the confines of the pandemic. Draft was getting restless and needed a good story to tell. We stumbled upon Marcus Hall when we heard he was manufacturing some comfortable face masks — which were not easy to find during the thick of things. Upon visiting his store and meeting him, we left with a captivating story, a new sense of inspiration, and some damn fine masks. American Made tells the story of Marcus Hall and his rise from the projects, his fall from grace, and his climb out of public shame.
To keep up with the high demands for their engineering resources and premium boat components, Protomet needed more employees. Enter Draft. We created a recruitment video that simply tells the truth. Protomet is known as the secret weapon of the world’s best boat companies. With state-of-the-art equipment, great engineering minds, and the hardest working people we’ve ever seen, it was easy to create a piece that would make anyone want to be a part of the Protomet team.
Built by George Barber in 2003, Barber Motorsports Park and Museum is considered the largest philanthropic project taken on by an individual in the history of Alabama. So, when their 20th anniversary came around, they called on Draft to create a cinematic short film that tells the story of how the museum and park came to be, and how it not only is preserving the past, but remains on the cutting edge of innovation and design in the motorsports world.
The “Tempo” is one of Clayton’s most exciting home models yet – a home that finds the perfect balance of style, function, affordability, and availability. And when Clayton’s retail team approached Draft for some marketing concepts, the idea was right in front of us: Tempo. This spot needs to revolve around music, dancing, and stylized graphics to show off the modern features of this impressive home.
In this action-packed spot, we’ll show you what it’s really like to ride behind a Malibu equipped with the latest and greatest surfing technology. From two different points of view, you will become completely immersed in all the stages and customizations Malibu’s Surf Gate™ technology provides, proving once and for all that Malibu provides not just the best wave, but the one and only perfect wave.
Voyage is a documentary project that captured a special journey down the river, beginning in East Tennessee and ending in the Gulf of Mexico. Voyage encourages viewers to seek adventure and awaken passions that lie dormant after falling victim to routine. It reminds viewers that a simple shift in perspective can shake off the dust and revive even the most mundane situations.
Meet the first person with autism to hike every trail of the Great Smoky Mountains National Park.
Meet Rick Nipper, custom neon maker and owner of Knoxville Neon USA. Watch as we explore the nuance, patience, and craftsmanship it takes to create neon - a true and long-lasting art.
Malibu Boats' long-standing tagline, "Truth on the Water," invites people to discover firsthand the unique experience these boats offer. This year, we expanded on this theme, delving into the personal truths of a few dedicated individuals who have trusted Malibu for years. Watch these videos to uncover the "truths" that fuel these athletes.
East Tennessee Children’s Hospital has been a client of Draft’s for nearly ten years, during which we’ve produced internal videos, radio spots, and broadcast commercials. Our goal with the ongoing “On My Way” campaign is not only to speak to the expertise, technology, and growing network of care provided by ETCH, but also to the heart of why they do what they do.
Sophistication, taste, and luxury is what the Marc Nelson brand is all about. It’s not just clothing, it’s a lifestyle. The Marc Nelson man is a southern gentleman: a man of taste, confidence, and goals. He knows who he is as well as who he wants to be. Draft created a series of commercials focusing on golf, denim, and lifestyle. Each represents a delicate balance between aspiration and attainability.