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To keep up with the high demands for their engineering resources and premium boat components, Protomet needed more employees. Enter Draft. We created a recruitment video that simply tells the truth. Protomet is known as the secret weapon of the world’s best boat companies. With state-of-the-art equipment, great engineering minds, and the hardest working people we’ve ever seen, it was easy to create a piece that would make anyone want to be a part of the Protomet team.
Malibu Boats' long-standing tagline, "Truth on the Water," invites people to discover firsthand the unique experience these boats offer. This year, we expanded on this theme, delving into the personal truths of a few dedicated individuals who have trusted Malibu for years. Watch these videos to uncover the "truths" that fuel these athletes.
Protomet introduces the all-new ClampForce 3.0 with a touch of Draft.
Draft was fortunate to be chosen by Fort Defiance Industries to introduce the world to the revolutionary Front-Line Field Sterilizer. Our goal with this video was to demonstrate the product’s primary features and benefits — all with a visual style that would feel at home in a modern and cinematic action film.
From the Ground Up showcases how Lochinvar is serving the city of Chicago in powerful, far-reaching ways. Through dynamic transitions, cinematic visuals, and a perspective that moves effortlessly through walls, buildings, and boundaries, this brand story reveals the unseen impact of Lochinvar technology at work.
Built by George Barber in 2003, Barber Motorsports Park and Museum is considered the largest philanthropic project taken on by an individual in the history of Alabama. So, when their 20th anniversary came around, they called on Draft to create a cinematic short film that tells the story of how the museum and park came to be, and how it not only is preserving the past, but remains on the cutting edge of innovation and design in the motorsports world.
Regal has redefined the moviegoing experience by introducing premium large-format options for today’s most anticipated films. Immerse Yourself was created to build awareness, inform audiences, and ignite excitement around 4DX—capturing authentic emotional reactions to the seat motion, sensory effects, and cinematic spectacle that make the format truly immersive.
Malibu Boats' long-standing tagline, "Truth on the Water," invites people to discover firsthand the unique experience these boats offer. This year, we expanded on this theme, delving into the personal truths of a few dedicated individuals who have trusted Malibu for years. Watch these videos to uncover the "truths" that fuel these athletes.
What better way to showcase the style and performance of Marc Nelson’s golf line than putting it to the test with PGA player Spencer Cross. Crisp swings, sharp tailoring, and refined details that look just as strong in motion as they do in the clubhouse. Blue skies, cameras rolling, and a crew that didn’t mind the setting — not a bad day at work.
Sophistication, taste, and luxury is what the Marc Nelson brand is all about. It’s not just clothing, it’s a lifestyle. The Marc Nelson man is a southern gentleman: a man of taste, confidence, and goals. He knows who he is as well as who he wants to be. Draft created a series of commercials focusing on golf, denim, and lifestyle. Each represents a delicate balance between aspiration and attainability.
East Tennessee Children’s Hospital has been a client of Draft’s for nearly ten years, during which we’ve produced internal videos, radio spots, and broadcast commercials. Our goal with the ongoing “On My Way” campaign is not only to speak to the expertise, technology, and growing network of care provided by ETCH, but also to the heart of why they do what they do.
When a three-time world sailfish champion joins forces with a premium saltwater sport fishing boat brand, the story basically writes itself. Meet Peter Miller, and find out how a life-changing trip with his dad determined the course for his future, and why he ultimately chose to partner with Invincible Boats to craft his legacy.
Sometimes the best way to describe a brand is to highlight the people who embody the brand. Enter Invincible Boat ambassadors Capt. JC Cleare and Sarah Melia of Remix Sportfishing. Theirs is a story of risk, determination, skill, and love. Find out what Remix is all about, and why they chose Invincible Boats to help steer them to success.
The “Tempo” is one of Clayton’s most exciting home models yet – a home that finds the perfect balance of style, function, affordability, and availability. And when Clayton’s retail team approached Draft for some marketing concepts, the idea was right in front of us: Tempo. This spot needs to revolve around music, dancing, and stylized graphics to show off the modern features of this impressive home.
In this action-packed spot, we’ll show you what it’s really like to ride behind a Malibu equipped with the latest and greatest surfing technology. From two different points of view, you will become completely immersed in all the stages and customizations Malibu’s Surf Gate™ technology provides, proving once and for all that Malibu provides not just the best wave, but the one and only perfect wave.
For Clayton Home’s 2019 Fall Retail campaign, we took a sentimental approach that celebrates what it means to actually build a life in a Clayton Home.
MNNTHBX asked the question... "How many miles could a person go in 24 hours on a Honda Ruckus?" ...and they found the perfect person to answer it. Shot on Barber Motorsports Park in Birmingham, Alabama, this insane stunt of complete idiocracy supported the Boys and Girls Club of the Smoky Mountains.